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Community Corner

Conducting a Personal S.W.O.T Analysis

This exercise allows an individual to assess the good, bad and potential ugly that can impact their success

Most organizations conduct a S.W.O.T. (strengths, weaknesses, opportunities and threats) analysis in order to assess their company's personal capabilities.

They usually conduct this analysis annually or whenever an internal audit is taking place. This exercise allows the company to assess the good, bad and potential ugly that can impact their success.

Some individuals conduct personal S.W.O.T. analysis when they are getting ready to embark on a career path or personal journey. The outcome of the personal S.W.O.T. is usually very subjective because it’s reflecting a personal assessment. If someone else conducts that same interview with others about you, the outcome will be somewhat different.

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What is a S.W.O.T.?

  • Strengths: What are your strengths? They need to be maintained.
  • Weaknesses: What are you weaknesses? They need to be improved or stopped.
  • Opportunities: What are your opportunities? You need to capture each and prioritize them according to how and when you can access them.
  • Threats: What are you threats? They need to be eliminated

Ultimately, your goal is to conduct a personal S.W.O.T. before the end of 2012. You create new goals every year, and some of them just don’t get near completion because of variables beyond your control.

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If you are able to identify them, you are able to deal with them accordingly.

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